Compliant Direct Marketing (half-day remote seminar)
Date(s)/Time
23/03/2022
10:00 am - 1:00 pm
Introduction and Purpose
This course is designed to provide practical guidance on direct marketing in compliance with data protection law. Delegates will gain a detailed grounding on current rules relating to direct marketing in Ireland, an understanding of how data management practice impact compliance and get an up-to-date guidance on electronic direct marketing.
Course Outline
- Introduction
- What is Direct Marketing
- Legislative landscape for Direct Marketing
- Legal Bases for Direct Marketing Activities
- Profiling under GDPR
- What does valid consent look like?
- Postal Direct Marketing
- Lawful Bases for Direct marketing (non-electronic)
- Legitimate Interests balancing tests
- Data Lineage, Mailing Lists and Data Brokers
- Fairness and Transparency
- Electronic Direct Marketing
- Legislative landscape for electronic direct marketing
- Current ePrivacy Directives and S.I. 336 of 2011 (ePrivacy Regulations)
- Email Marketing of similar goods and services” Regulation 13(11) (the “soft opt-in” misnomer)
- Electronic receipts
- ePrivacy, Cookies, Trackers, and email pixels
- B2B vs B2C marketing and ePrivacy
- Understanding your eMarketing footprint
- Marketing and Children’s data in the Data Protection Act 2018
- Guidance from the DPC, EDPB, and Relevant CJEU Decisions
Delivery
Training will be delivered through a half-day online instructor-led seminar. Delegates will receive a certificate evidencing their attendance and the content covered for their own Continuous Professional Development records.
Booking
Book directly through our e-Learning platform HERE.