Charities are increasingly looking to make use of personal data to manage and drive donations and support the delivery of services - but the implications of a breach of trust or a front page headline exposing a Data Protection failure could have serious implications for the success of any Charity.
Whether it is the use of donor lists for new fundraising drives, the use of face to face recruitment techniques
This one day course gives learners an rapid fire run through of the rules, principles, risks, and teaches some approaches and tools for nipping problems in the bud.
About the Course
This tutorial has been developed to provide a practically focussed and solutions-oriented learning experience for people working in the Charity/Not-for-profit sectors who want to improve their understanding of what is required to meet obligations under the Data Protection Acts.
Learners will be given a crash course in the basic Data Protection Principles, the ePrivacy Regulations, Data Retention requirements, and other Regulatory con
siderations for Marketing and fundraising. Reference will also be made to some of the provisions of the forthcoming EU Regulation on Data Protection.
Particular attention will be paid to the specific obligations that arise under the Data Protection Commissioner's Guidance to Charities and the Voluntary Sector.
The bulk of the tutorial will focus on a range of practical considerations for Charities. The subject matter in these sections will be based on Data Protection Commissioner Case studies or actual examples of issues that Castlebridge Associates has encountered when working on behalf of clients on Data Protection proj
The Brand Impact of Data Protection: How the Media landscape has changed
Data Management and Data Quality Principles for Consent - making sure your organisation avoids common mistakes.
Marketing by Email: Implications of the ePrivacy regulations over and above the questions of Consent.
Face to Face fundraising - Understanding the Data Protection implications.
Using Social Media for Marketing and Fundraising - outline of potential Data Protection pitfalls.
Cookies: Understanding them and an outline of practical steps to Compliance with the Regulations.
Using Process mapping to brainstorm Privacy Impacts and how to avoid them/mitigate them.
Common mistakes with Privacy Statements
Data Protection considerations for postal mail marketing.
Common issues that arise with data and specific purposes: Date of Birth, Sensitive Personal Data etc.
Learners will be asked prior to the session to submit other topic areas of concern or interest to them for inclusion in the tutorial so each session will be unique to that group.
Preferred Entry Level
This tutorial is aimed at Charity staff/volunteers and technologists working in support of marketing and fundraising teams. Attendees should have at least six consecutive months of work experience in the field, and ideally should be engaged in data management activies on a daily basis for some time.
This tutorial will initally be delivered as an on-site classroom based tutorial.
Price: €300 per person (discounts are available for members of certain professional organisations or for organisations willing to host public courses or for organisation seeking to run courses in-house).
Opportunities for Further learning
Attendees at this tutorial may chose to pursue more in-depth Data Protection training in the form of our Managing Information Quality for Data Protection course.